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6.1 Financial Acumen & Viability Analysis

Module 6 big question: Can this business make money, and how do I prove it?

This is the Skill Track for Module 6. Here you build a capability you'll use in any career, whether or not you launch a venture. In lesson 6.2 you'll apply it to your own venture.

What you'll be able to do

  • Build financial models that demonstrate business viability.
  • Explain the key frameworks for this module and when to use each one.
  • Apply the skill in practice before the Venture Track asks you to use it on your own idea.

Financial Literacy for Entrepreneurs

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Key Financial Statements (Income Statement, Balance Sheet, Cash Flow)

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Unit Economics Fundamentals

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Customer Acquisition Cost (CAC)

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Lifetime Value (LTV)

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Contribution Margin and Gross Margin

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Revenue Projections and Forecasting

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Cost Structure Analysis (Fixed vs. Variable)

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Break-Even Analysis

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Pricing Strategy Frameworks

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Financial Modeling Best Practices

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Sensitivity Analysis

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Funding Needs Assessment

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Financial Risk Identification

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Key frameworks

  • Unit Economics (CAC, LTV, Payback Period)
  • Financial Statement Fundamentals
  • Break-Even Analysis
  • Pricing Strategies (Cost-Plus, Value-Based, Competitive, Penetration, Skimming)
  • Rule of 40 (for SaaS)
  • Contribution Margin Analysis
  • Scenario Planning

Check your understanding

Review questions for this lesson are coming soon.