3.1 Business Modeling & Strategic Thinking
Module 3 big question: How do all the pieces of a business fit together, and what must be true for my business to work?
This is the Skill Track for Module 3. Here you build a capability you'll use in any career, whether or not you launch a venture. In lesson 3.2 you'll apply it to your own venture.
What you'll be able to do
- Design a complete business model and identify the riskiest assumptions.
- Explain the key frameworks for this module and when to use each one.
- Apply the skill in practice before the Venture Track asks you to use it on your own idea.
Introduction to Business Models
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Business Model vs. Business Plan
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Business Model Canvas Framework (Osterwalder)
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The Nine Building Blocks of the BMC
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Value Proposition Design
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Customer Segments and Segmentation Strategies
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Revenue Streams and Revenue Models (12+ Types)
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Cost Structure and Key Resources
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Key Activities and Key Partnerships
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Customer Relationships and Channels
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Business Model Patterns and Archetypes
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Assumption Mapping and Hypothesis Development
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Strategic Thinking and Systems Thinking
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Competitive Analysis Frameworks
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Key frameworks
- Business Model Canvas (Osterwalder)
- Value Proposition Canvas
- Revenue Model Typology
- Lean Canvas (Alternative)
- Competitive Analysis (Porter's Five Forces, Blue Ocean)
- Assumption vs. Fact Distinction
- Hypothesis-Driven Development
Check your understanding
Review questions for this lesson are coming soon.