Resources

Shows hosted by Dr. Greg Watson, the author of this book.

• PodcastBy the author

  The Hustle Show with Dr. Greg Watson

  Dr. Greg Watson

  Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.

  Modules 1, 2, 6, 7

• PodcastBy the author

  Entrepreneur Q&A with Dr. Greg Watson

  Dr. Greg Watson

  Real questions from real founders, answered in two to four minutes.

  Modules 1, 3, 6, 7

• PodcastBy the author

  Move at the Speed of Culture with Dr. Greg Watson

  Dr. Greg Watson

  How cultural signals, platform shifts, and digital trends change what customers pay attention to.

  Modules 2, 8

Titles from Dr. Watson's own shelf.

• Book

  Launch

  Jeff Walker

  A step-by-step approach to launching a product to an audience you've built before you sell.

  Modules 5, 8

• Book

  Subscribed

  Tien Tzuo

  Why the shift from selling products to serving subscribers changes how a business is built.

  Modules 3, 6

• Book

  The Automatic Customer

  John Warrillow

  How almost any business can add a subscription model, and why recurring revenue makes a company more valuable.

  Modules 3, 6

• Book

  Ogilvy on Advertising

  David Ogilvy

  The classic on writing advertising that sells, grounded in research rather than cleverness.

  Modules 5, 8

• Book

  Magnetic Marketing

  Dan Kennedy

  A direct-response system for attracting the right customers instead of chasing them.

  Modules 2, 8

Articles that go deeper on the ideas in each module.

Being curated now. Check back soon.

One AI feedback advisor per module, built by Dr. Watson from the advisors he uses in his own entrepreneurship course. Paste your checkpoint draft and get coaching before you submit.

• AI AdvisorComing soonBy the author

  Opportunity Advisor

  Dr. Greg Watson

  Feedback on your opportunity list and selection memo, through a Lean Startup lens.

  Module 1

• AI AdvisorComing soonBy the author

  Customer Discovery Advisor

  Dr. Greg Watson

  Feedback on your interview guide, interview evidence, and problem statement.

  Module 2

• AI AdvisorComing soonBy the author

  Business Model Advisor

  Dr. Greg Watson

  An evaluation of your nine Business Model Canvas blocks, competitive position, and riskiest assumptions.

  Module 3

• AI AdvisorComing soonBy the author

  Prototype & MVP Advisor

  Dr. Greg Watson

  Feedback on your solution concepts, MVP scope, and low-fidelity prototype.

  Module 4

• AI AdvisorComing soonBy the author

  Experiment Design Advisor

  Dr. Greg Watson

  A critique of your hypothesis, experiment design, success criteria, and results analysis.

  Module 5

• AI AdvisorComing soonBy the author

  Financial Forecast Advisor

  Dr. Greg Watson

  A critique of your revenue and cost projections, unit economics, pricing, and funding needs.

  Module 6

• AI AdvisorComing soonBy the author

  Pivot & Leadership Advisor

  Dr. Greg Watson

  Feedback on your evidence synthesis, pivot-or-persevere decision, and the team the venture needs next.

  Module 7

• AI AdvisorComing soonBy the author

  Pitch Advisor

  Dr. Greg Watson

  Feedback on your elevator pitch, pitch deck, and recorded video pitch.

  Module 8

Editable versions of every canvas and worksheet in the book.

Being curated now. Check back soon.