4.1 Design Thinking & Creative Problem-Solving

Module 4 big question: How do I create innovative solutions that truly address customer needs?

This is the Skill Track for Module 4. Here you build a capability you'll use in any career, whether or not you launch a venture. In lesson 4.2 you'll apply it to your own venture.

What you'll be able to do

• Apply design thinking to create and test prototype solutions.
• Explain the key frameworks for this module and when to use each one.
• Apply the skill in practice before the Venture Track asks you to use it on your own idea.

What Is Design Thinking?

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Design Thinking as a Human-Centered Process

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The Five Phases: Empathize, Define, Ideate, Prototype, Test

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Divergent vs. Convergent Thinking

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Creative Ideation Techniques

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Brainstorming Best Practices

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Prototyping Philosophy (Fail Fast, Learn Fast)

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Types of Prototypes (Paper, Digital, Service, Physical)

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Fidelity Levels (Low-Fi to High-Fi)

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Prototype Testing Methods

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Incorporating User Feedback

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Iteration and Refinement Strategies

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Barriers to Creativity and How to Overcome Them

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Key frameworks

• Design Thinking Process (IDEO, d.school)
• Ideation Techniques (SCAMPER, Mind Mapping, Crazy 8s)
• Prototyping Methods
• Minimum Viable Product (MVP)
• User-Centered Design Principles
• Iteration Cycles

Check your understanding

Review questions for this lesson are coming soon.