1.2 Opportunity Identification & Environmental Scanning

This is the Venture Track for Module 1. You'll take what you practiced in lesson 1.1 and apply it to your own opportunity, generating evidence as you go.

Sources of Entrepreneurial Opportunities

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Observational Research Methods

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Ethnographic Observation Techniques

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Problem-Spotting vs. Solution-Jumping

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Opportunity Evaluation Criteria (Preliminary)

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Personal Positioning and Unfair Advantages

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Trend Analysis and Emerging Needs

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Documentation and Evidence Collection

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Applied activities

1. Observational Exercise #1: Day in Someone's Life
2. Observational Exercise #2: Industry/Context Deep Dive
3. Observational Exercise #3: Personal Pain Point Inventory
4. Opportunity Identification Matrix
5. Preliminary Opportunity Evaluation
6. Opportunity Selection Process

Templates and tools

Each template will link to its own page in the Resources library, where you can download an editable copy.

• Observation Documentation Template
• Opportunity Identification Worksheet
• Opportunity Evaluation Matrix
• Personal Positioning Canvas