5.1 Experimentation & the Scientific Method
Module 5 big question: How do I test my riskiest assumptions and gather evidence that my business will work?
This is the Skill Track for Module 5. Here you build a capability you'll use in any career, whether or not you launch a venture. In lesson 5.2 you'll apply it to your own venture.
What you'll be able to do
- Design and execute rigorous experiments to test business model assumptions.
- Explain the key frameworks for this module and when to use each one.
- Apply the skill in practice before the Venture Track asks you to use it on your own idea.
Why Experimentation in Entrepreneurship?
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The Scientific Method Applied to Business
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Hypothesis Development and Formulation
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Experimental Design Principles
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Types of Experiments (Interview, Paper Test, Landing Page, Concierge, Wizard of Oz, Pre-Sales)
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Defining Success Metrics
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Quantitative vs. Qualitative Data
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Sample Size Considerations
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Statistical vs. Practical Significance
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A/B Testing Fundamentals
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Data Collection Methods
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Data Analysis and Interpretation
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Distinguishing Correlation from Causation
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Experimental Ethics and Transparency
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Key frameworks
- Scientific Method (Hypothesis → Test → Analysis → Conclusion)
- Lean Startup (Build–Measure–Learn)
- Experiment Types Spectrum
- Validation Progression (Problem → Solution → Product → Market)
- Metrics Hierarchy (Vanity vs. Actionable Metrics)
- Minimum Viable Test
Check your understanding
Review questions for this lesson are coming soon.