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7.2 Refine, Test & Pivot/Persevere

This is the Venture Track for Module 7. You'll take what you practiced in lesson 7.1 and apply it to your own opportunity, generating evidence as you go.

Synthesizing Evidence from Modules 1–6

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Evaluating Your Business Model Against the Evidence

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Identifying Gaps and Inconsistencies

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Making the Pivot/Persevere Decision

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If Pivoting: Determining Pivot Type and Scope

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If Persevering: Optimizing the Business Model

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Running a Final Validation Experiment

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Updating the Business Model Canvas

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Refining All Components Based on Learning

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Applied activities

  1. Evidence Synthesis Workshop (Review Modules 1–6)
  2. Pivot/Persevere Decision Framework Application
  3. Strategic Decision Documentation
  4. Business Model Refinement
  5. Final Experiment Design and Execution
  6. BMC v2.0 Development
  7. Iteration Summary Documentation

Templates and tools

Each template will link to its own page in the Resources library, where you can download an editable copy.

  • Evidence Synthesis Matrix
  • Pivot/Persevere Decision Framework
  • Pivot Planning Canvas
  • Final Experiment Design Template
  • Updated Business Model Canvas (v2.0)
  • Iteration Documentation Template
  • Strategic Decision Rationale Document