Book
Launch
Jeff Walker
A step-by-step approach to launching a product to an audience you've built before you sell.
Find it at a libraryAbout this book
Jeff Walker lays out his Product Launch Formula: build an audience, earn its attention with valuable pre-launch content, and open sales as a sequenced event rather than a single announcement.
The book is especially useful for seeing how a launch can double as an experiment, with real buying behavior as the evidence.
How to use it with the book
Read it with Module 5, where a pre-sale or waitlist launch is one of the strongest experiments a student venture can run.
Related resources
- PodcastBy the author
Move at the Speed of Culture with Dr. Greg Watson
Dr. Greg Watson
How cultural signals, platform shifts, and digital trends change what customers pay attention to.
Modules 2, 8
- Book
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David Ogilvy
The classic on writing advertising that sells, grounded in research rather than cleverness.
Modules 5, 8