Book
The Automatic Customer
John Warrillow
How almost any business can add a subscription model, and why recurring revenue makes a company more valuable.
Find it at a libraryAbout this book
John Warrillow walks through a range of subscription business models and explains how each one creates predictable, recurring revenue.
His central argument is that recurring revenue makes a business both easier to run and more valuable to a future buyer.
How to use it with the book
Use it in Module 3 to brainstorm alternative revenue models for a student venture, then in Module 6 to see how recurring revenue changes the financial model.
Related resources
- PodcastBy the author
The Hustle Show with Dr. Greg Watson
Dr. Greg Watson
Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.
Modules 1, 2, 6, 7
- PodcastBy the author
Entrepreneur Q&A with Dr. Greg Watson
Dr. Greg Watson
Real questions from real founders, answered in two to four minutes.
Modules 1, 3, 6, 7