Book
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Tien Tzuo
Why the shift from selling products to serving subscribers changes how a business is built.
Find it at a libraryAbout this book
Tien Tzuo, founder of Zuora, describes the move from one-time product sales to ongoing subscriber relationships, which he calls the Subscription Economy.
He shows how recurring revenue changes pricing, growth metrics, and the way a company organizes around its customers.
How to use it with the book
Read it with Module 3 when choosing a revenue model, and return to it in Module 6 when modeling recurring revenue and customer lifetime value.
Related resources
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The Hustle Show with Dr. Greg Watson
Dr. Greg Watson
Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.
Modules 1, 2, 6, 7
- PodcastBy the author
Entrepreneur Q&A with Dr. Greg Watson
Dr. Greg Watson
Real questions from real founders, answered in two to four minutes.
Modules 1, 3, 6, 7