Book
Magnetic Marketing
Dan Kennedy
A direct-response system for attracting the right customers instead of chasing them.
Find it at a libraryAbout this book
Dan Kennedy's approach starts with a clear message matched to a specific market, delivered through the right media, so the right customers come to you.
It's a practical counterweight to brand-only marketing, with every effort measured by the response it produces.
How to use it with the book
Use it in Module 2 to sharpen who the early adopter really is, and in Module 8 when turning evidence into a message that moves that audience.
Related resources
- PodcastBy the author
The Hustle Show with Dr. Greg Watson
Dr. Greg Watson
Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.
Modules 1, 2, 6, 7
- PodcastBy the author
Move at the Speed of Culture with Dr. Greg Watson
Dr. Greg Watson
How cultural signals, platform shifts, and digital trends change what customers pay attention to.
Modules 2, 8