Client and Student Results
“You didn’t learn to ride a bike in a workshop” (Sandler) – finding the right entrepreneurial mentor, training, program or entrepreneurship course is often the difference between success and failure.
Helping find real world solutions to real world problems
Guiding entrepreneurs on the discovery path to creating value for others ...
Five Stages to Launch ...
Case Studies
Real Life Cases
EcoShop
EcoShop, a small business in the e-commerce sector, carved a niche by focusing on sustainability.
Leveraging digital marketing and a strong value proposition, they connected with eco-conscious consumers. Their growth hacking strategies led to a scalable e-commerce platform, emphasizing customer acquisition through personalized experiences. EcoShop's success story is a testament to aligning business models with evolving consumer values.
CodeCraft
CodeCraft, a tech startup, began in a modest incubator space.
With a focus on developing a minimum viable product, the founders bootstrapped their way, reinvesting early revenues back into the business. Their strategic partnership with larger tech firms for mentorship and networking propelled CodeCraft into a competitive position in the market, demonstrating the effectiveness of resourcefulness in entrepreneurship.
EduEmpower
EduEmpower, a startup focused on social entrepreneurship, addressed educational disparities.
By developing scalable educational tools and securing strategic partnerships with NGOs, they expanded their reach. Their business model, centered on social impact and sustainability, attracted impact investors, demonstrating the potential of entrepreneurship to drive social change.
StyleTech
StyleTech, a FashionTech startup, blended high fashion with cutting-edge technology.
Their focus on creating a unique brand personality and leveraging e-commerce platforms led to a significant online presence. The startup's scalability and innovative business model attracted venture capitalists, showcasing the fusion of fashion and technology in creating a new entrepreneurial venture.
What our Clients Say
Reviews
David L. Wilson
"Conversion Essentials has been a revelation in my digital marketing journey. The clarity and depth of their answers to complex questions have not only enhanced my understanding but also transformed how I approach digital marketing.
Nellie A. Carpenter
Working with Dr. Greg Watson and the Entrepreneurship Essentials team has been a game-changer for my entrepreneurial journey. Their answers to my burning questions were not only insightful but helped me navigate complex concepts with ease"
Kelly Hayes
"I first connected with Dr. Watson at the University of Arizona where he taught ENTR521R Corporate Entrepreneurship"
Frederick M. Hall
"Participating in the [Innovation and Venturing Essentials] program has been a transformative experience for me"
Gloria Sanbria
"Greg helped me find paying customers which allowed me to successfully bootstrap my business"
Tashina Qualey
Participating in the Leadership and Team Development program was a game-changer for our startup. Dr. Greg Watson's insights and strategies transformed how we approach leadership within our rapidly growing team."
How has coaching helped entrepreneurs achieve success?
Many successful entrepreneurs credit coaching with helping them break through growth plateaus, refine their strategies, and stay accountable. A coach provides clarity, fresh perspective, and practical tools that help founders move faster, avoid costly mistakes, and scale with confidence.
Can training really make a difference for entrepreneurs?
Entrepreneurs raise equity by pitching their business to investors — such as angel investors, venture capitalists, or strategic partners — in exchange for ownership shares. The key is demonstrating a compelling value proposition, market opportunity, and a credible plan for gAbsolutely — targeted training gives entrepreneurs the skills they need, right when they need them. Whether it’s mastering sales, building teams, or developing business models, great training turns knowledge into action and accelerates real-world results.rowth and return on investment.
Do successful entrepreneurs invest in continuous learning?
Yes — in fact, continuous learning is a common trait of top entrepreneurs. They know that markets, technology, and customer needs are always evolving, so they stay curious and committed to personal and professional growth to stay ahead.
Are there examples of entrepreneurs who succeeded after seeking coaching?
Yes — countless entrepreneurs have shared how coaching helped them secure funding, build stronger teams, or scale successfully. From solo founders to leaders of high-growth companies, coaching often provides the roadmap that transforms ambition into achievement.
How does continuous learning give entrepreneurs an edge?
Continuous learning helps entrepreneurs spot opportunities others miss, adapt to change faster, and build businesses that thrive in dynamic markets. It’s the key to staying resilient, innovative, and competitive at every stage of growth.
We all have different paths to success, some have achieved it and some have just taken the first step.
True Entrepreneurship:
Creating Value For Others
Watson is a leading speaker on entrepreneurship and education. His motivational lectures on modern learning technologies, assessment, and the engaged learner experience have inspired today’s learner and challenged educators to update their approach to teaching.
Dr. Greg Watson is a serial entrepreneur and retired professor of entrepreneurship and former director of the center for teaching and learning. As co-chair of the #5 ranked Entrepreneurship New Venture Development program – he lead a mentor team overseeing student entrepreneurial ventures from the ideation stage to value proposition to validation to launch. With an emphasis on the entrepreneurial mindset and entrepreneurial spirit Greg helps you discover that dream.
“You didn’t learn to ride a bike in a workshop” (Sandler) – finding the right entrepreneurial mentor, training, program or entrepreneurship course is often the difference between success and failure.
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