https://www.entrepreneurshipessentials.com/ https://www.entrepreneurshipessentials.com/read/ https://www.entrepreneurshipessentials.com/interviews/ https://www.entrepreneurshipessentials.com/interviews/module-1/ The Entrepreneurial Mindset: Value Isn't What You Build https://www.entrepreneurshipessentials.com/images/interviews/module-1.jpg Why the buyer of America Beautiful Network paid for one piece. Dr. Greg Watson on noticing, questioning, and choosing problems worth solving. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Module%201_1080p%20(1).mp4 229 2026-10-30T15:19:55-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-2/ Customer Discovery: Kindness Is Not Evidence https://www.entrepreneurshipessentials.com/images/interviews/module-2.jpg "I'd totally use that" is usually a trap. Dr. Greg Watson's three customer discovery moves: ask about yesterday, listen, and weigh what people did. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Chapter%202_1080p.mp4 226 2026-10-30T16:03:26-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-3/ Business Model Design: The Machine Behind the Promise https://www.entrepreneurshipessentials.com/images/interviews/module-3.jpg How Southwest Airlines kept its schedule with one less plane. Dr. Greg Watson on testing a business model: the promise, the machine, the weak spot. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Chapter%203_1080p.mp4 233 2026-10-30T17:04:05-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-4/ Design Thinking: What If the Problem Is the Handle? https://www.entrepreneurshipessentials.com/images/interviews/module-4.jpg The story behind OXO Good Grips. Dr. Greg Watson's three design thinking moves for finding the right answer before you build: reframe, widen, watch. https://media.entrepreneurshipessentials.com/Avatar%20Video_1080p.mp4 225 2026-10-30T18:56:51-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-5/ Startup Experiments: Evidence Doesn't Care About Your Job Title https://www.entrepreneurshipessentials.com/images/interviews/module-5.jpg An idea at Microsoft sat on a list for months. Dr. Greg Watson on testing ideas fairly: predict with a number, measure what matters, then decide. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Chapter%205_1080p.mp4 208 2026-10-30T19:40:00-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-6/ Startup Cash Flow: Every Promise Is Also a Bill https://www.entrepreneurshipessentials.com/images/interviews/module-6.jpg Federal Express's first night: 14 planes, 186 packages. Dr. Greg Watson on what one sale earns, timing your cash, and protecting your downside. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Chapter%206_1080p.mp4 198 2026-10-30T19:55:00-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-7/ Pivoting and Adaptive Decisions: The Purpose Is the Point https://www.entrepreneurshipessentials.com/images/interviews/module-7.jpg What Apollo 13 teaches founders when the plan breaks. Dr. Greg Watson on holding the purpose, fixing the bottleneck, and keeping your promises. https://media.entrepreneurshipessentials.com/Entrepreneurship%20Essentials%20Chapter%207_1080p.mp4 206 2026-10-30T20:15:00-07:00 yes Dr. Greg Watson https://www.entrepreneurshipessentials.com/interviews/module-8/ Pitching and Storytelling: Your Story Is a Promise https://www.entrepreneurshipessentials.com/images/interviews/module-8.jpg Why Patagonia ran "Don't Buy This Jacket" on Black Friday. 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